What You'll Learn
- Research Audience to explore new audience segments and expand your reach
- Analyze Website and app to improve your website performance
- Do a competitive analysis to expose the competitors’ digital strategy
- Discover trends to open up growth opportunities
- Analyze SEO and PPC to allocate marketing resources wisely
- Analyze Affiliate Marketing to find new referral opportunities and qualify affiliate partners
- Do Advertising Analysis to see what ad networks of your competitors perform best
- Monitor customer demand to refine your offer
- Analyze shopper behavior to adjust your marketing and drive more sales
- Do keyword research to improve your SEO tactics and optimize your traffic
- Conduct referral research to discover to monitor your traffic share from each traffic source
Requirements
- No prior knowledge required
- A computer with internet access
- Eagerness to learn
Who This Course is For
- Marketing Managers - who want to conduct digital research to adjust their marketing tactics for better results, and optimize their budget.
- Aspiring entrepreneurs - who want to grow the market share of their business across all digital channels
- SEO and Content Marketers - who want to find new keywords opportunity and grow their traffic on high volume keywords
- Affiliate Marketers - who want to discover new referral opportunities and qualify affiliate partners to make affiliate marketing more effective
Your Instructor
Experienced Instructor
Professional Educator
An experienced instructor with expertise in this field and a passion for teaching.
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