What You'll Learn
- How to apply AI to core brand management tasks like audits, positioning, architecture, and growth planning
- How to prompt like a strategist — not a prompt-hacker
- How to write and test brand positioning using frameworks like Dunford + Kantar
- How to build AI-augmented workflows that scale brand consistency
- How to evaluate outputs using filters for relevance, believability, and differentiation
- How to avoid AI hype, hallucinations, and ethical blind spots
Requirements
- A basic understanding of brand strategy principles
- No AI experience required — we’ll teach you how to prompt like a strategist
- Access to a generative AI tool like ChatGPT (free version is fine)
Who This Course is For
- Brand managers who want to integrate AI without compromising brand integrity
- Strategists tired of watching AI get misused for tactical gimmicks
- Marketers who want to explore how AI can support diagnosis, positioning, planning, and more
- Teams that need workflows for consistent, on-brand, AI-augmented outputs
Your Instructor
Ventseslav Hikov
Chief Strategy Officer at Graffiti BBDO
4.7 Instructor Rating
826 Reviews
38,948 Students
7 Courses
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