What You'll Learn
- Omnichannel Sales & Service Management with AI & Chat Bots
- Facebook, Instagram, Whatsapp, Telegram, Apple, Wechat, Web, Bots and Chats Usage at Sales, Service, Digital Marketing
- From calls to texting. Why digital channels become vital for literally any b2c business
- Introduction to the world of chatbots
- AI chatbots: what they can and can’t do
- Best practices: contact center
- Best practices: ads, sales, loyalty and more
- The most popular apps pt1: whatsapp, facebook, instagram
- The most popular apps pt2: telegram, apple messages, wechat
- Livechat: messaging on a company’s website
- An Ideal customer journey framework
- Interactive Part
Requirements
- No special requirements. Course for any who want to build a career at digital, sales, service, banking, finance and fintech areas.
Who This Course is For
- Course created for any current or potential corporate managers from junior to executive level, that will make you stand out from the others
- Hello everyone and welcome to the online-course created for any current or potential corporate managers from junior to executive level, that will make you stand out from the others. This course might become your first step to acquire skill set, knowledges and maybe even a whole new profession, that is appearing right now. Learning it today, gives you advantages tomorrow! I’m talking about digital transformation. In terms of customer communications in basically any meduim or big enterprises. And for small businesses, the most succesfull ones, they are already doing it in a modern way from the first day. This transformation - it is a moving away from old way of communications, like phone calls, email, or even fax - to new way - whatsapp, facebook messenger, instagram direct messages, telegram - any messaging apps that people are using in their everyday life. And now they are starting to usу it to talk to businesses. To chat with an online store, with a bank, medical clinic - with any organization out there.
- All of these companies need employees or contractors who understand how to make this shift, this transition. New channels on the one hand bring a lot of new possibilities, such as chatbots and artificial intelligence, and on the other hand, require a rebuilding of current business workflows. For example agent’s KPI in a contact centre based on whatsapp, is very different from a voice-based CC. And somebody need to know how to deal with it. But the contact center is not the only place where apps like whatsapp are taking over. It affects pretty much every customer related departpent: sales, marketing and loyalty, support, customer experience, automation and online services. So, Whether you plan to tie your career or business entirely to this feild, this knowledge will help you achieve your professional goals in a variety of ways. Because communication - is the essential part of business. I started this journey seven years ago, when it was hardly even existed. Since then, I have worked with some of the world's biggest clients, such as Societe Generale, British american tobacco and others. Now I’m a founder of a startup called brandy. im I invite you to my course where you will learn the basics about communications of the future. Welcome!
- Before we start I want to give a quick intro of myself and also let’s take a look on the course plan. So without further ado, here is what we will discuss The course consists of 2 parts: In a first one, everything down lesson 4, we are talking about the key benefits for business in general. And then learning the basics of chatbots and AI. The second part is becoming more specific. We will see how exactly it implies to different departments. Discuss business application of particular messaging channels. And with all of that we are getting ready to meet the main framework – of ideal customer journey in modern channels. Which will be useful tool to any of your further projects. And briefly about me. You can call me Slava. For a last 7 years I’ve been running chat platform startup. For these years we made a lot of stuff, worked with some worldwide clients. We have become official provider of apple messages for business. Not sure if this is my most significant achievement, but personally, the most pleasant one. A chance to work directly with apple team is really cool and I have been honoured to become one of the business experts at the Retail banking school, where we are right now. Feel free to connect or ask me anything on linkedin. And, let’s jump in! So I hope this online course will be a good start on mastering this new world of digital communications and happier customers
Your Instructor
MTF Institute of Management, Technology and Finance
Institute of Management, Technology and Finance
4.4 Instructor Rating
89,524 Reviews
895,417 Students
268 Courses
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