What You'll Learn
- Discover the core principles that distinguish product portfolio management from single-product oversight.
- Explore frameworks like the BCG Matrix, RICE, and MoSCoW to evaluate and prioritize multiple products effectively.
- Master techniques for aligning strategic goals with resource allocation, including budget, time, and talent.
- Evaluate market potential and product performance to identify both opportunities and risks across your portfolio.
- Develop clear success metrics for measuring and optimizing overall portfolio health and return on investment.
- Implement data-driven decision-making to continuously refine product offerings based on market feedback.
- Manage product lifecycles from launch to retirement, including strategies to handle cannibalization and competition.
- Build a sustainable portfolio management framework that adapts to evolving customer needs and market trends.
Requirements
- A basic familiarity with product management and business analysis is helpful but not mandatory, and no specialized tools beyond standard office software are required—beginners with an open mind can fully participate and benefit from the hands-on exercises and case studies.
Who This Course is For
- Experienced product managers who want to expand their strategic impact by overseeing multiple products.
- Aspiring product professionals who want to gain foundational skills in managing product portfolios efficiently.
- Startup founders who want to systematically allocate resources across various product initiatives.
- Business analysts who want to explore advanced frameworks for assessing and prioritizing product opportunities.
- Entrepreneurs who want to identify, mitigate, and capitalize on market shifts across their product lineup.
Your Instructor
GenMan Solutions
4.5 Rated | 806,000+ Enrollments | 449,000+ Students
4.5 Instructor Rating
52,796 Reviews
465,299 Students
38 Courses
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