![PR Director Course: Corporate Reputation & PR Strategy [EN]](/static/course_page_images/pr-director-course-corporate-reputation-pr-strategy-en.png)
What You'll Learn
- You will study alongside 2 million other PapaHR students from 185 countries.
- You will gain experience from Preply, Wargaming, Radford, and Deloitte from the course author.
- you will gain a managerial perspective on PR as a strategic business function
- develop a PR strategy aligned with the company's business objectives
- manage reputation as an intangible asset
- build trust and influence at the CEO and board level
- develop the company's positioning and key narratives
- build a system of corporate and external communications
- create and develop the personal brand of top management and CEOs
- manage crisis communications and reputational risks
- implement PR metrics and link them to business results
- defend the PR budget to the CEO and CFO
- build a PR team and corporate communications processes
- use analytics and data to prove the value of PR
Requirements
- No prior knowledge required
- A computer with internet access
- Eagerness to learn
Who This Course is For
- a person who takes responsibility for their own education
- willing to devote time to learning, take a course, and achieve results
- PR managers transitioning from operational work to strategic roles
- Head of PR and Communications Managers preparing for the position of director
- marketing leaders responsible for brand reputation
- specialists who interact with the CEO, investors, and the board of directors
- experts who want to manage reputation as a business asset
Your Instructor
Experienced Instructor
Professional Educator
An experienced instructor with expertise in this field and a passion for teaching.
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