What You'll Learn
- Understand what a Go-To-Market strategy is, its importance in achieving product success, and the various types of market entry strategies.
- Learn how to define and analyze the target market, develop an Ideal Customer Profile (ICP), and use market research techniques to gather actionable insights.
- Discover methods to differentiate your product from competitors, create a compelling Unique Selling Proposition (USP)
- Master the techniques of customer segmentation and personalization, and understand how to devise pricing strategies that facilitate market penetration.
- Implement tactics for generating demand, acquiring customers, and understanding the nuances of outbound versus inbound marketing strategies.
- Utilize digital marketing techniques including email marketing, social media strategies, and performance marketing to boost product visibility and engagement.
- Learn strategies for scaling your GTM efforts and localizing your approach to fit global markets.
Requirements
- Basic Understanding of Marketing
- Interest in Product Management or Launch
- Business Acumen
Who This Course is For
- Product Marketers
- Digital Marketers
- Product managers
- B2B Marketers
- Business Development Managers
- Consultants
- Business Analysts and Strategists
Your Instructor
Gopaluni Sai Karthik
I am a AI Digital Marketer
4.5 Instructor Rating
2,255 Reviews
73,667 Students
14 Courses
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