What You'll Learn
- The notion of keyword research and reasons to conduct it
- Latest keyword tendencies in SEO
- Definition of user intent and its role in the process of a keyword selection
- Semantic core and the algorithm of its building
- Structure o keywords and their types
- Long-tail keywords as a basis of keyword strategy
- Tips and tricks on brainstorming
- 5 metrics to consider while choosing keywords for targeting
- Analysis of competitors' websites
- Google instruments to collect statistics
- Ahrefs as a keyword research tool
- Keyword clustering process
- Placing semantics
Requirements
- There are no special requirements or skills needed - your wish to find keywords that will let you rank high and have good conversions is enough
Who This Course is For
- Beginning SEO specialists who want to take a structured approach to the process of keyword research
- Digital marketing specialists who are willing to use keywords as a tool for driving organic traffic
- Business owners who deal with website optimization on their own and want to rank high on Google
Your Instructor
Anton Voroniuk
GenAI Expert, trusted by 1,000,000+ Students
4.4 Instructor Rating
49,908 Reviews
1,051,897 Students
156 Courses
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