What You'll Learn
- PPC Advertising: Gain hands-on experience with paid ads on Google and social media platforms, covering campaign setup, targeting, bidding, and budget management
- SEO Fundamentals: Master the basics of Search Engine Optimization, including keyword research, on-page, off-page, and technical SEO, to boost organic search.
- Google Analytics 4 (GA4) Mastery: Analyze and interpret user data, set up key performance indicators (KPIs), and make data-driven marketing decisions with GA4.
- Email Marketing Essentials: Develop email campaigns that build customer relationships, drive engagement, and increase conversions with best practices in segment
- Website Development Essentials: Gain insight into developing user-friendly, conversion-optimized websites, with introduction to basic web design & development.
- Google Tag Manager (GTM) Setup and Usage: Explore GTM for efficient tracking, custom event creation, and conversion tracking without the need for coding.
- Current Trends and Best Practices: Stay updated on the latest trends in digital marketing, including AI-driven tools, content formats, and algorithm updates.
- Campaign Optimization: Learn to analyze campaign performance metrics, identify trends, and optimize ads and content for improved results.
- Audience Targeting and Segmentation: Understand how to define, reach, and convert the right audiences using different targeting methods across channels.
- Marketing Analytics & Reporting: Create detailed reports to showcase campaign performance, ROI, and actionable insights for continuous improvement.
- Content Marketing Strategy: Learn to craft effective content strategies that engage audiences and drive conversions across various digital platforms.
Requirements
- No prior knowledge required
- A computer with internet access
- Eagerness to learn
Who This Course is For
- Entrepreneurs, business owners, bloggers, social media fans
- Anyone who doesn't want to pay big bucks every month outsourcing Digital marketing to an agency - Learn how to do it yourself!
- Business owners who want to use digital marketing (SEO, Google Ads, Email marketing and many other strategies) to grow their business
- Anyone who owns a website and wants to increase web traffic, conversions, and sales
Your Instructor
Experienced Instructor
Professional Educator
An experienced instructor with expertise in this field and a passion for teaching.
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