Name: Full-Cycle Product Marketing
Availability: InStock

What You'll Learn

Develop a comprehensive understanding of the entire product marketing lifecycle, from ideation to sustained growth.
Master research-backed techniques to identify your Ideal Customer Profile (ICP) and target audience, including leveraging AI-powered tools for deeper insights.
Craft compelling messaging and solid positioning that clearly differentiates your product and resonates deeply with your target audience
Translate core messages into high-impact content across various formats, utilizing content marketing pillars and AI tools for efficiency.
Create high-converting advertising campaigns on platforms like Facebook and LinkedIn, applying ICP data and proven advertising frameworks.
Build a robust Go-to-Market (GTM) strategy, encompassing market analysis, competitive assessment, value proposition, and pricing strategies.
Develop detailed and actionable launch plans ensuring seamless execution and minimizing potential pitfalls for product launches.
Implement effective customer acquisition and long-term retention tactics, tracking progress with essential KPIs and analytics for continuous optimization.

Requirements

For a better learning experience, we suggest you to use a laptop / mobile phone / pen and paper for taking notes, highlighting important points, and making summaries to reinforce your learning.
A basic understanding of business concepts is helpful but not strictly required.
Access to a computer with an internet connection.

Startup Founders with innovative product ideas looking for a clear roadmap to successful market entry and sustainable business growth.
Product Managers aiming to refine their product launch processes, enhance market impact, and drive maximum value from their offerings.
Marketing Professionals seeking to deepen their expertise in product-led growth, customer acquisition, and comprehensive product marketing strategies.
Aspiring Product Marketers who want to build a strong foundation in the core principles and actionable techniques of product marketing.
Anyone interested in understanding the strategic interplay between product development, marketing, and achieving long-term business success.

Institute of Management, Technology and Finance

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903,579 Students

271 Courses

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