What You'll Learn
- Handle the "Golden Hour": Master a 60-minute decision tree to react instantly to social media meltdowns with speed, precision, and executive-level confidence.
- Deploy AI Monitoring Tools: Set up high-tech early warning systems using Brandwatch and Zapier to catch brand threats in "Dark Social" before they go viral.
- Write Proven Apology Scripts: Use the 3T Framework (Tone, Timing, Transparency) to draft empathetic, legal-safe messages that de-escalate online outrage.
- Build a Reputation Moat: Calculate "Reputation ROI" and implement proactive strategies to build brand equity that protects you during future digital storms.
- Master Platform-Specific Tactics: Learn unique playbooks for TikTok, X, and LinkedIn to ensure your crisis response fits the culture and algorithm of each app.
- Lead a 90-Day Recovery Plan: Execute a data-driven roadmap to rebuild trust, flip detractors into advocates, and restore your brand’s digital authority.
Requirements
- This course is designed for professionals who already have a baseline understanding of digital platforms and are ready to move into a high-stakes leadership or specialized role.
Who This Course is For
- Intermediate to Advanced students.
Your Instructor
Erioluwa Olajide
Experienced Brand Development Manager and Strategist
4.3 Instructor Rating
37 Reviews
4,758 Students
3 Courses
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