What You'll Learn
- Understand core Customer Experience (CX) theory & principles.
- Apply key CX frameworks and practical tools effectively.
- Map & optimize the customer journey across touchpoints.
- Analyze customer feedback using Voice of the Customer (VoC).
- Develop customer segments & personas.
- Improve service recovery processes.
- Understand key CX metrics like LTV.
- Recognize the link between EX & CX.
Requirements
- For a better learning experience, we suggest you to use a laptop / mobile phone / pen and paper for taking notes, highlighting important points, and making summaries to reinforce your learning.
- No prior Customer Experience (CX) knowledge is required.
- A general interest in understanding and improving customer interactions.
Who This Course is For
- Professionals in Marketing, Sales, Customer Service, Product Management, and Operations roles.
- Business owners, team leaders, and managers seeking to improve customer satisfaction & loyalty.
- Professionals looking to build practical skills in Customer Experience Management (CX).
- Anyone interested in understanding, mapping, and optimizing the customer journey.
Your Instructor
MTF Institute of Management, Technology and Finance
Institute of Management, Technology and Finance
4.4 Instructor Rating
101,718 Reviews
970,653 Students
274 Courses
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