Name: Complete Product Growth Guide: Metrics to Strategy
Availability: InStock

What You'll Learn

Define and track success metrics using frameworks like AARRR, North Star Metric, and key growth KPIs.
Differentiate between Product-Led, Marketing-Led, and Sales-Led growth strategies to choose the right model for your product.
Design self-sustaining growth loops and flywheels to enable compounding user growth.
Craft effective customer acquisition strategies using SEO, PPC, content marketing, referral programs, and co-marketing.
Optimize onboarding flows and first-time user experiences to drive activation and reduce churn.
Apply gamification, personalization, and behavioral design to increase user engagement and habit formation.
Analyze retention and monetization metrics using cohort analysis, CLTV, CAC, and churn rates.
Develop pricing, upselling, and freemium strategies tailored to your product’s revenue goals.
Conduct A/B tests and growth experiments to drive data-driven decisions and iteration cycles.
Evaluate strategic growth opportunities using cost-benefit analysis, time value of money, and the Ansoff Matrix.

Requirements

No prior experience in product management or growth is required — this course is beginner-friendly. A basic understanding of digital products or online businesses will be helpful, but not necessary. Curiosity and a growth mindset — if you're eager to explore how products scale, you're ready. Access to a laptop or desktop with an internet connection to complete activities and quizzes. Familiarity with basic business terms like “revenue” or “customer acquisition” is a plus, but everything will be explained in simple language.

Product managers who want to drive scalable user and revenue growth for their products.
Startup founders who want to build a growth engine from the ground up.
Growth marketers who want to go beyond tactics and master strategic growth frameworks.
Aspiring product professionals who want to break into product roles with hands-on growth expertise.
Business analysts or data-driven teams who want to connect product metrics to real growth impact.
Consultants or freelancers who want to help digital products grow using proven growth models.

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