What You'll Learn
- How to apply proven strategic frameworks like Aaker’s Brand Vision and Dunford’s Positioning Canvas
- How to balance long- and short-term growth with evidence-based models like the 60/40 Rule
- How to recognize and avoid common pitfalls, from outdated branding myths to short-sighted performance obsessions
- How to think like a strategist by asking the right questions, not just following checklists
Requirements
- No formal prerequisites required. This course is designed for marketers, strategists, creatives, and intellectually curious professionals at all levels.
Who This Course is For
- Marketers who want to understand what makes brands work (and last)
- Brand managers and strategists looking for real frameworks, not fluff
- Entrepreneurs and business owners tired of shiny tactics that don’t deliver
- Students of marketing who believe learning is a lifelong journey
Your Instructor
Ventseslav Hikov
Chief Strategy Officer at Graffiti BBDO
4.7 Instructor Rating
852 Reviews
39,232 Students
7 Courses
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